The work aims to explore the diverse design approaches and effective implementation paths for tourism cultural and creative products in the context of new trends, providing reference for the high-quality development of tourism creative and cultural product design. Based on the four fundamental aspects of direction, quality, elements, and service in the high-quality development of creative and cultural product design, the shortcomings of current tourism cultural and creative products were analyzed in terms of innovation, branding, and culture. Three development directions, namely regional design, brand development, and contemporary expression, were proposed and supported through specific design practices and experiences. The design of tourism cultural and creative products should start from the reality of social development and change, be combined with their own characteristics, and be improved in five aspects of emphasizing regionalism, focusing on branding, keeping up with the times, enhancing cultural connotation, and giving full play to market orientation, so as to bring greater market response by achieving a more novel and unique form of creative expression.