The work aims to design a Haihunhou cultural and creative ceramic tea set, to provide new ideas and ways for the inheritance and development of traditional culture. The important position of ceramic culture industry and Haihunhou culture in China and the spread of cultural was discussed and the communication of cultural and creative products was analyzed. From the perspective of integration and communication, the thrust of ceramic culture industry was found out, aiming at promoting the development of the industry. At the same time, the fuzzy analytic hierarchy process (FAHP) was used to construct the correlation between cultural industry and cultural and creative products, and the important weight factors were obtained. Kansei Engineering (KE) was used to deeply analyze the visual design of Haihunhou cultural and creative tea set. By combining dominant cultural gene and recessive cultural gene, the product design was disseminated in a visual + interactive way. The design was built into a medium for cross-cultural communication, empowering the culture. The unique charm of Haihunhou culture can be displayed better, and new ideas and directions can be provided for the development of cultural and creative industries.