objective:to explore the application strategy of the humanization concept of product packaging design, optimize product packaging design, make product packaging design more meet the needs of users, more aesthetic and practical. Methods:using the method of theory research and practice research, starting with the theory of humanization design idea and combining with some practical cases, the application strategy of humanization idea in product packaging design was discussed. Conclusion:it is necessary to apply the humanization idea in the packaging design from the color design, the structure design, the emotional design and the material design. At the same time, packaging design for different groups, but also to choose different human design means.