Objective:To explore the unity of packaging design and brand image construction, so as to provide reference for product packaging design.Methods:Analyze packaging design and its importance, explore the role of packaging design in brand image building, and analyze packaging design strategies based on brand image building.Conclusion:Packaging design based on brand image construction should closely combine with the overall marketing strategy of the enterprise, improve the brand image recognition through eye-catching appearance design, and establish a packaging image that is unified with the enterprise image.