Objective:Based on the perspective of regional culture, the strategy of local specialty packaging design was explored and feasible optimization and innovation path was explored. Methods:Using literature research method and problem analysis method, the present situation of local specialty packaging design was elaborated, and combined with the present situation, several strategies of local specialty packaging design were put forward from the perspective of regional culture. Conclusion:Taking regional culture as inspiration and combining with the current situation of local specialty packaging, it can be concluded that the development of local specialty packaging design must be well planned in the early stage, actively carry out market research and master first-hand information. Extract the cultural symbols of regional culture to carry on the packaging design of local specialties; Local materials, optimize the packaging design of local products materials and technology; The use of local type elements, the use of packaging design to promote brand construction and promotion; Follow the trend of The Times, and launch more in line with contemporary people's aesthetic and pursuit of art forms.