This paper aims to explore the importance of cultural value creation and visual image re-creation in the process of the prosperity of traditional villages. First of all, the cultural values of traditional villages were summarized, and the role of traditional village cultural values was discussed. Secondly, it briefly analyzes that cultural value needs to be shaped by visual innovation. This paper focuses on the re-creation of the visual image of cultural value, and puts forward some innovative ideas from four aspects:the creation of economic brands, cultural stories, new images of traffic flow, and the development of short video travel, it puts forward a new way and train of thought for the visual molding of traditional village cultural value. The creation of the visual image of the traditional village culture value can promote the high-quality development of literature and tourism industry, carry forward the unique traditional village culture, and inject new vitality and energy into the traditional village.