In order to align with the context of the digital age and stimulate the creative design potential of traditional culture, the work aims to explore the application strategy of creative design of traditional culture under the narrative framework of digital media. Based on the narrative theory of digital media, the influence of digital media narrative on creative design of traditional culture was analyzed by the research methods of literature review, case study and content analysis, and then the current creative design strategies of traditional culture were summarized. The creative design idea of traditional culture with digital media narrative was expounded, which focused on "personalized generalization of cultural representation, diversified presentation of national characteristics and narrative communication of design concepts", and the application method of creative design of traditional culture under the digital media narrative framework was constructed. By integrating and innovating the perspective of digital media narrative theory with the contemporary creative design of traditional culture, the research puts forward the idea of how to better carry digital media narrative for creative design of traditional culture, aiming at providing design methods for creative design of traditional culture in the context of digital media age and enhancing the sense of identity of traditional culture with design.