Abstract
The design of Olympic emblems has the regularity of time and the unpredictability of space, forming a systematic and independent shape and style. The work aims to conduct a systematic study on the design evolution of the Olympic emblems to provide a theoretical reference for designers in the design of emblems for international large-scale events. Through the analysis on design elements of winter and summer Olympic emblems, design principles of the Olympic emblems were summarized, the evolution of emblem forms was analyzed, and future emblem forms were forecasted. In conclusion, the design of Olympic emblems is always based on national culture and national will. It emphasizes tradition and times, inheritance and development, and is the combination of regional cultural personality and the commonness of human civilization. Although the design forms are affected by media and technology, the paradigm of message reflected by emblems will not change
Key words
s from the 11th National Sports Science Conference. Beijing:Chinese Sports Science Society, Chinese Sports Science Society, 2019.
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ZHI Zi.
Evolution of Emblem Design Form of Previous Olympic Games[J]. Packaging Engineering. 2024, 45(14): 434-442 https://doi.org/10.19554/j.cnki.1001-3563.2024.14.047
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