The work aims to explore the innovative design form of tea packaging under the perspective of emotional design of Generation Z, analyze the integration strategy of emotional needs and tea packaging design, and improve the output value of emotional culture and brand connotation. Firstly, the emotional needs of young consumers for tea packaging were understood and the design status of the combination of emotional design and contemporary tea packaging was analyzed. Secondly, through the construction of emotional design level, the emotional needs of Generation Z at the aesthetic level, functional level and communication level were analyzed, the design value and design strategy were summarized and the practical research on the design of Shanzhu tea packaging was conducted. A tea packaging design that met the emotional needs of Generation Z while also innovating traditional culture was created. Through questionnaire survey, in-depth interview and pattern extraction and other methods, based on the emotional needs of Generation Z, the innovative design practice of Shanzhu tea packaging not only promotes the coordination and unity of brand culture and product packaging, but also helps the inheritance and innovation of traditional culture in the true sense.