The unique artistic image of Sanxingdui bronze wares is the most impactful visual element in China's pre-Qin cultural system. Studying the translation path of the visual styling of Sanxingdui bronze wares in the context of modern design has certain paradigm significance for the transformation of Bashu culture into contemporary design. Through the two levels of image characteristics and connotation, based on the case where the visual symbols of Sanxingdui bronze wares had been applied to special liquor packaging, the relationship between the cultural connotation, modeling characteristics and visual design of Sanxingdui bronze wares was analyzed. Aiming at symbolic contemporary design expressions and regional packaging, the two design paths were translated to explore the specific principles and methods of translating visual symbols of Sanxingdui bronze wares in liquor packaging. The artistic image of Sanxingdui bronze wares has both cultural and visual symbolic attributes. The contemporary design transformation of its cultural values and aesthetic concepts will help further spread and promote the Sanxingdui brand culture, and provides direct reference for the design of other types of packaging designs and cultural derivatives.t