The work aims to discuss the theoretical and research progress in the field of sensory marketing of packaging, and summarize the research results related to the visual and auditory cues of packaging in virtual reality shopping in combination with relevant research, so as to provide theoretical and practical support for the design of multisensory packaging in virtual reality shopping. Firstly, the research on visual and auditory cues in packaging sensory marketing was reviewed through literature research. Secondly, an inductive analysis was conducted in combination with relevant research on virtual reality shopping. The research progress of sensory marketing in packaging was summarized from two aspects:visual cues and auditory cues. The application methods and research gaps of sensory cues in packaging within virtual reality shopping were summarized. Possible trends and research issues surrounding packaging changes in virtual reality shopping were discussed within the context of relevant virtual reality-related research. Sensory cues in virtual reality shopping can offer greater support for product packaging design and enhance the virtual reality shopping experience. When combined with the unique characteristics of virtual reality, they can generate novel shopping experiences and marketing approaches, which holds considerable potential for future application.