Based on the profound Chinese traditional culture, the work aims to explore the visual design path of traditional Chinese patent medicines packaging that can better reflect the characteristics of traditional culture and win user recognition. The available elements of Chinese traditional culture in the visual design of traditional Chinese patent medicines packaging were analyzed. Existing visual design problems in integrating Chinese traditional culture into packaging of traditional Chinese patent medicines were explored. And on this basis, the application and application principles of Chinese traditional culture in the visual design of traditional Chinese patent medicines packaging were discussed, and further explained with cases. Following the application principles proposed in the article, and integrating Chinese traditional cultural elements such as traditional patterns, colors, characters, and arts into packaging design of traditional Chinese patent medicines can help traditional Chinese patent medicines packaging fully display its own characteristics, meet the individual needs of users, win the cultural and emotional identity of target users, improve the market competitiveness of traditional Chinese patent medicines and simple preparations, inject new impetus into the development of traditional Chinese patent medicines industry, while inheriting and carrying forward Chinese traditional culture, and demonstrate cultural self-confidence.