To explore the design strategy of tea packaging with simple style, provide reference for tea packaging, so as to achieve the design purpose of "less is more", and make the brand symbol of tea prominent and strengthened. Briefly summarize the tea packaging culture in China, analyze the current situation of tea packaging design in China, explore the significance of simple design of tea packaging, and discuss the simple style of tea packaging design strategy from three aspects. Through the three strategies of visual image simplification, packaging structure simplification and packaging material simplification, the tea packaging design with simple style can be realized and the design purpose of "less is more" can be achieved.