The work aims to explore the application of User Experience Design (UXD) theory in the design of rural cultural and creative product, in order to resolve conflicts between traditional culture and modern aesthetics and promote the innovative development of rural cultural and creative products. Through quantitative and qualitative analysis, combined with UXD theory, a series of innovative design strategies were proposed, such as modern interpretation of cultural heritage, tourism experience design, user needs and market orientation, transmission of regional cultural connotation, tourism storytelling, and brand building. Innovative design in four dimensions of sensory communication, emotional transmission, cognitive change, and behavioral interaction could effectively enhance the market competitiveness and cultural value of rural cultural and creative products. The application of UXD theory in rural cultural and creative product design can better integrate tradition with modernity, achieve cultural inheritance and innovation, and promote rural revitalization and sustainable development.