Taking Yancheng, Jiangsu Province as an example, to explore the path of integrating intangible cultural heritage elements into the design of cultural and creative products, so as to better inherit and carry forward the excellent traditional Chinese culture and improve the design level of cultural and creative products. Using the case study method and taking the intangible cultural heritage of Yancheng, Jiangsu Province as a case, the principles of applying intangible cultural heritage elements to cultural and creative product design and the path of integrating intangible cultural heritage elements into cultural and creative product design were explored. In order to promote the integration of intangible cultural heritage elements and cultural and creative product design, we should actively extract the artistic elements of "intangible cultural heritage", integrate them into cultural and creative product design, attach importance to the excavation and embodiment of the practicality of intangible cultural heritage integrated into cultural and creative products, conduct market research, and find the best combination point of intangible cultural heritage and cultural and creative products based on market demand.