To explore the principles and design strategies of the new Chinese style furniture design in detail, and provide reference for the new Chinese style furniture design, so as to design the new Chinese style furniture that more meets the needs of users and has more cultural characteristics. Using the theoretical research method, starting with the connotation of the new Chinese style furniture, the design principles of the new Chinese style furniture were analyzed, and the design strategies of the new Chinese style furniture were discussed. In the design of new Chinese style furniture, we should follow the principles of innovation, harmony and relaxation, and pay attention to the expansion and adaptation of functions in the design strategy; It does not stick to traditional materials, but integrates traditional and modern technological materials; Optimize and simplify the shape of new Chinese style furniture according to modern people's aesthetics; Grasp the core of "Chinese style", actively integrate into traditional culture, grasp the essence of traditional culture, and integrate it into the new Chinese style furniture design as the most essential content; According to the actual needs, the new Chinese style furniture style should be improved.