To explore the integration and innovation methods and strategies of local traditional culture in the design of public facilities in new towns, in order to provide more and higher quality ideas for public facility design. Analyze the connotation of new urbanization, explore the connotation of public service facilities in new towns, discuss the lack of regional cultural elements in the design of public facilities in new towns, and explore the integration and innovation strategies of local traditional culture in the design of public facilities in new towns based on the above points. To better integrate local traditional culture into the design of public facilities in new cities and towns, it is necessary to refine the local characteristics of regional material culture and spiritual cultural elements, pay attention to and consider folk customs and cultural identity, optimize residents' sense of happiness in life, use modern scientific and technological means to inject new connotation into local culture, and create public facilities that are both ancient and modern, and both ancient and modern.