The work aims to explore the implementation pathway of environmental visual elements in commercial packaging design based on various mechanisms in the social cognitive theory and provide a design paradigm for their application in business packaging. Firstly, methods such as literature research, market surveys, and theoretical validation were employed to analyze the social cognitive theory and commercial packaging design. Secondly, theoretical principles including the ernary interaction model , social norms, social responsibility, action incentives, social participation, and social identity were applied to guide design practice, clarifying the application approach. Finally, through specific design practices, the integration approach between social cognitive theory and environmental visual commercial packaging design was delineated. Through refined research and applied validation, a methodology model that combined theory and practice was established from the perspectives of sociology and design studies. Environmental visual packaging design practice was also accomplished. The social cognitive theory and environmental visual commercial packaging design share integrative characteristics, enriching the added value of commercial packaging design. In commercial packaging design, environmental visual elements could be regarded as social cues, shaping the cognition of consumers and attitudes to guide their behavioral choices. By employing the social cognitive theory as a driving force, merging and expanding environmental visual elements with commercial packaging design not only offer new avenues for innovative commercial packaging design but also aid in establishing a positive social image for commercial brands. This symbiotic relationship between commercial packaging and social cognition encourages greater societal recognition of environmental visual commercial packaging design.