Abstract
egional feature of Bayannaoer area in Inner Mongolia, which records unique cultural and spiritual beliefs. Under the background of global tourism, Bayannaoer residents' emotions are biased towards the new city image design with the symbol of agriculture and animal husbandry integration. The work aims to provide new ideas for the new city image of Bayannaoer to better meet the emotional needs of Bayannaoer residents and tourists for the new city image. The analytic hierarchy process was used for quantitative analysis to explore the core needs of Bayannur residents for the city's image. Based on the analysis results and the status quo of Bayannaoer's city image, the historical background of Bayannaoer was traced back, and the psychological sustenance of Bayannaoer residents was supplemented from the perspective of farming and animal husbandry integration symbols. The extension semantics and connotation semantics of the farming-pastoral blending symbols were extracted from historical relics, and the pattern form and emotional meaning of the farming-pastoral blending symbols were coded and reconstructed by combining the shape grammar. Through the three-level theory of emotional design, the emotional design strategy of Bayannaoer city image was established, and the image system of Bayannaoer city was constructed. Using linear space to connect point space into experience, interaction, culture, commemoration, etc., is conducive to the formation of local symbols with recognition and emotional image in Bayannaoer, and the formation of a strong sense of community of the Chinese nation.
Key words
integration of agriculture and animal husbandry; visual symbols; city image; emotional design
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WANG Hailiang, ZHANG Yibo.
Emotional Design of Agricultural and Animal Husbandry Integration Symbols in Urban Image of Bayannur[J]. Packaging Engineering. 2024, 45(18): 292-305 https://doi.org/10.19554/j.cnki.1001-3563.2024.18.031
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