The work aims to summarize the development status of red cultural and creative design in China based on Cite Space, sort out relevant methods and theoretical models of red cultural and creative design, explore the development trend of red cultural and creative design in the future, and provide relevant design ideas and development trends for researchers. Through the research of relevant domestic literature, the concept and development status of red cultural and creative design were sorted out, and three main methods and theoretical models of red cultural and creative design, including cultural translation dimension, cultural hierarchy theory and narrative story method, were summarized. In conclusion, the design method of red cultural creation is relatively simple at present. It is difficult to meet the different needs of users, and there is a lack of specific and complete theoretical system and design method. In the future red cultural and creative design, narrative and cultural translation as well as other design theories and methods can be comprehensively used to explore and innovate in the red cultural and creative design and its methods, create red cultural and creative products with Chinese characteristics, and make red culture better popularized and carried forward.