Objective:To explore the application principles and strategies of Five Senses Experience in the design of cultural and creative products, and provide reference and reference for designers of cultural and creative products. Methods:Starting with the Five Senses Experience Theory, analyze the significance of the Five Senses concept in the design of cultural and creative products, explore the application principles of the Five Senses Experience in cultural and creative products, and explore the application methods of the Five Senses Experience in cultural and creative products. Conclusion:In the design of cultural and creative products, designers should use sensory stimulation to make cultural and creative products give a deep impression, optimize the design of cultural and creative products through interactive experience, and use element extraction to penetrate sensory elements into cultural and creative products, so as to enhance the user experience of cultural and creative products through the five senses experience.