Based on the characteristics of cultural and creative products in spreading traditional culture, promoting creative economy, and enhancing tourism experiences, the work aims to explore the design principles of industrial heritage cultural and creative products under the background of the integration of culture and tourism, so as to promote the value inheritance and revitalization of industrial heritage and facilitate the transformation of industrial heritage into new sites for cultural tourism. Theoretical research was conducted to introduce cybernetics to analyze the interrelationship between the integration of culture and tourism, industrial heritage, and cultural and creative products. Typical case studies were used to demonstrate these design principles. A relationship model among the integration of culture and tourism, industrial heritage, and cultural and creative products was proposed according to cybernetics, clarifying the significant role of cultural and creative product design in the "input-output" control system. The design of cultural and creative products for industrial heritage has a significant driving effect on the integrated development of culture and tourism for industrial heritage. To better fulfill the role of cultural and creative products, three principles should be adhered to in the design process:balancing inheritance and innovation to enhance the bridging role of cultural and creative products, focusing on narrative design to stimulate public emotion and attention and integrating contemporary social demands to influence public consumption behavior through design language.