The work aims to explore opportunities of interactive installation design in commercial streets from the perspective of embodied cognition, to meet the increasing demand for on-site experience in commercial streets. Firstly, the embodied cognition theory and its design application were reviewed to explore the new requirements of the embodied cognitive theory for current design in terms of perception dimension, kinesthesia dimension and reflection dimension were found. Secondly, the application value of embodied turn in commercial street interactive installation design was discussed with the introduction of the consumer society theory, the interactive ways of interactive installation were classified through actual design cases analysis. The design demands of commercial street interactive installation in the period of consumer attracting, installation using and feedback were explored by drawing the user experience map. The significance of embodied communication characteristics of interactive installation to commercial marketing was founded. Finally, on the basis of previous study, the embodied cognitive needs of experiencers in sensory, moving and situational aspects were obtained and the design strategy of commercial street interactive installation was proposed. The embodied design of the interactive installation focusing on "form-synesthesia", "time-space" and "content-coding" can create shopping atmosphere, enhance the immersive experience of the commercial street, and provide a feasible strategy for the design application of embodied cognition in commercial marketing.