Objective:To explore the interesting design of candy packaging, provide innovative ideas for candy packaging design, make candy packaging more vivid and interesting, and more in line with consumer psychology. Methods:Starting from the important value of candy packaging interest, the current situation of candy packaging in China was discussed, and the interest design strategy of candy packaging was discussed from four aspects. Conclusion:Interesting candy packaging can catch the eye of consumers more quickly, stimulate their curiosity and make them form purchasing desire. Therefore, in the candy packaging design, we should strengthen the interesting design of packaging from four aspects:the interesting color, the interesting graphic elements, the interesting bionic design, and the interesting cartoon personification, so as to better meet the needs of users.