Based on the development background of China's rural revitalization strategy, the work aims to apply intellectual creativity to rural construction and reconstruct the relationship between man and nature, man and man, and man and countryside through the intervention and participation of art, to stimulate the endogenous power of rural construction and explore and build the practical path of intellectual creative rural construction. The theme of rural construction was incorporated into practice and design thinking was combined with artistic concepts to deeply analyze the current situation and needs of rural revitalization, as well as the theory and practice of artistic rural construction. From the four dimensions of identity perspective, cultural context, space field and visual media, the intellectual creative rural construction was integrated into design practice, which further activated the value of new rural construction, innovated rural characteristics, and became a new driving force for rural revitalization. The design practice of four seasons activity planning and visual promotion in Xiangtang Village deeply explores the combination of design art and rural construction theme in design practice. Combining design intervention and co-creation with rural revitalization, literature and art can empower the innovative path of rural revitalization, enhance the cognition and participation of intellectual creative design practice in the theme of rural construction, provide a new idea and method for rural revitalization, enrich the practice path of intellectual creative rural construction plan for rural revitalization, and promote the innovative development of artistic rural construction and design practice.