The work aims to review and analyze the relevant theories and research status of immersive experience design of museum. The classical theories of museological audience research and the documentary data of the concept of immersion were integrated and analyzed. The important value of museum audience research to museum experience design was pointed out, the application scope of the concept of immersion in museum experience design was clarified, and the mechanism and path of museum immersive experience were discussed. The audience experience dimension of the museum is multi-dimensional and complex, including physical experience, cognitive experience, introspective experience, social experience and other levels. The audience experience is affected by both subjective psychology and objective conditions, and it is important to construct needs based on the museum characteristics to ensure the personalization and differentiation of the museum experience. The mechanism of immersive experience also includes various channels such as system immersion, spatial immersion, emotional immersion, and narrative immersion. When discussing the immersive experience of museums, it is necessary to combine the immersive realization path with the audience experience dimension to achieve the synergy of goals and methods, so as to form a complete path closed loop for the immersive experience design path of the museum.