With the nostalgia culture under the cultural memory theory as the entry point and promotion of rural revitalization through rural cultural tourism as the goal, the work aims to explore the strategy of rural cultural tourism service design for the experiential identity of nostalgia culture. On the basis of the research on the connotation and composition of nostalgia culture and the complementary relationship between nostalgia culture and rural cultural tourism under the cultural memory theory, the research framework and strategy of rural cultural tourism service design were proposed by taking the theory of cultural memory as a guide and combining with the thinking and method of service design. With Yibin Bamboo Township as a case, the tourist satisfaction was verified by F-AHP. The framework for rural cultural tourism service design based on the cultural memory theory was constructed and the value co-creation development path of rural cultural tourism, which was "two-way construction of nostalgia cultural experiential identity and service design", was elucidated. The service design of rural cultural tourism emphasizing nostalgia culture and value co-creation will balance rural ontology and social modernization and bring immersive cultural experience for tourists while bringing cultural self-confidence, identity, and economic benefits for locals, which is of great significance to the sustainable development of rural cultural tourism and rural revitalization.