The work aims to align with the trend of deep integration of culture and tourism, and innovate in the cultural and creative design for tourism in the Xumishan Grottoes by combining the Qualia Theory with the KANO-AHP model, so as to enhance the qualitative experience of tourists and evoke emotional resonance with the grotto culture. First, through field research and data collection, the current issues in the Xumishan Grottoes' cultural and creative tourism products were analyzed. Next, a Qualia design model across three levels of extracting product imagery, analyzing behavioral preferences, and recognizing emotional identification was constructed. Then, the KANO model was applied to clarify consumer demands. Subsequently, the AHP method was introduced to rank the importance of Qualia elements in the design of the Xumishan Grottoes' cultural and creative tourism products. Finally, cultural elements were combined with product design to complete a special design practice case, and verify the feasibility of this design strategy. The application of the research method combining the Qualia Theory with the KANO-AHP model in the development of cultural and creative tourism products can effectively uncover the unique cultural features of the Xumishan Grottoes, accurately summarize user demand attributes, and quantify demand weights. This approach offers a new design perspective for the development of cultural and creative tourism products, aiming to deepen tourists' cultural identification with and qualitative experience of the Xumishan Grottoes.