Libaoma culture can be scientifically, reasonably, and widely applied in the design of cultural and creative products. Based on the background of the inheritance, promotion, and development of excellent traditional Chinese culture in today's era, starting from the inheritance value of horse culture in modern society, this paper conducts an in-depth analysis of the relationship between horse culture and cultural and creative design, in order to determine the necessity of integrating horse culture into cultural and creative design. In the current process of cultural and creative product design, the effective application of Ma culture should prioritize clear application principles, and at the same time, make reasonable choices in application methods to ensure that the application of Ma culture in cultural and creative product design is more scientific and reasonable, making the cultural and artistic value of cultural and creative products more representative.