The work aims to explore the design elements of Buddhist cultural and creative products in the Niushou Mountain that influence consumers' purchasing intentions, so as to provide insights for the design and application of these products. A theoretical model of factors influencing customers' purchasing intentions for Buddhist cultural and creative products in the Niushou Mountain is constructed through research. The interrelationships among perceived value, customer satisfaction, and purchasing intention are analyzed across five dimensions of product price, functionality, cultural representation, innovation, and emotional appeal. Empirical research is conducted by designed scales and questionnaires, followed by path analysis to substantiate the findings. Product price and innovation are key factors influencing customers' purchasing intentions for Buddhist cultural and creative products in the Niushou Mountain. These findings assist designers in enhancing customer satisfaction by focusing on customer needs and provide theoretical references and suggestions for optimizing the design of Buddhist cultural and creative products in the Niushou Mountain.