Aiming at the problem that traditional packaging design takes too long and faces multiple modifications and iterations, the work aims to explore the intervention mode and derivative effects of natural language processing model and text image generation technology in packaging design, and seek a new path for the collaborative development of packaging design industry and AIGC technology. Based on the traditional packaging design process, the whole packaging design process model based on AIGC was constructed to form a cyclic dynamic iterative system. Empirical research and design evaluation method were used to evaluate the two schemes respectively from three dimensions of visual design, psychological attribute and social dimension to verify the feasibility and effectiveness of this model. Based on the elements of packaging design method, natural language processing model and text image generation technology were used to construct a new packaging design process paradigm, and apply it to specific business practice, effectively shortening the design cycle and providing a new path for innovative packaging expression. In the case of increasingly fierce market competition, the packaging design model construction based on AIGC can meet the design objectives to the maximum extent, and efficiently realize the transformation from design creativity to design landing and carry out several rapid iterations at the same time, providing a rich exploration space for the practical application of commercial packaging.