Cross Cultural Inclusive Design Model of Icons Based on Pierce Semiotics

WANG Xuejiao

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (22) : 259-265, 370.

PDF(2195 KB)
PDF(2195 KB)
Packaging Engineering ›› 2024, Vol. 45 ›› Issue (22) : 259-265, 370. DOI: 10.19554/j.cnki.1001-3563.2024.22.026

Cross Cultural Inclusive Design Model of Icons Based on Pierce Semiotics

  • WANG Xuejiao
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Abstract

The work aims to construct a cross cultural inclusive design model for icons from the perspective of Pierce semiotics, covering three dimensions:regional culture, social norms, and heterogeneous cultural connotations, so as to provide theoretical basis and reference standards for icon design practice. Representative icons from the Beijing Winter Olympics and the Athens Olympics were selected as research cases to discuss them in the context of the correlation between the two heterogeneous cultures of China and the West. By analyzing the complex relationship between the represented items, objects, and interpretants in the ternary structure of icon symbols, the essential laws of cross cultural inclusive design of icons were elucidated. There are three types of models for constructing cross cultural inclusive design of icons:The first is the regional cultural differences and integration of icon cross-cultural inclusive design. In cross cultural contexts, symbol representation items are integrated into different regional cultural styles, with the same symbol object and interpretation, social norms, and will not cause misreading or conflict; The second is the different and consistent social norms of cross cultural inclusive design of icons. In cross cultural contexts, symbols represent different items and objects, and there are significant differences in social norms between the two. Therefore, selecting elements with symbol interpretation that are in harmony with each other can avoid ambiguity in other related cultural contexts; The third is the heterogeneous cultural convergence point of icon cross-cultural inclusive design. In cross cultural contexts, the key is to find cultural convergence points where heterogeneous cultures mutually identify with each other, and to broaden the scope of social norms between symbolic objects and interpretants.

Key words

Pierce semiotics; icon; cross cultural; inclusive design model

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WANG Xuejiao. Cross Cultural Inclusive Design Model of Icons Based on Pierce Semiotics[J]. Packaging Engineering. 2024, 45(22): 259-265, 370 https://doi.org/10.19554/j.cnki.1001-3563.2024.22.026
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