The work aims to explore the strategy of intelligent advertising typography design based on technological aesthetics, and integrate creativity and aesthetics into the process of advertising typography by combining the latest technologies in the field of artificial intelligence and design. With the aesthetic preference of advertising users as the first element of intelligent typography design, font creation was achieved through deep machine learning, font style transfer and other technologies, so as to produce a visual style with technological beauty, so that intelligent advertising copy fonts showed more personalized and more diversified aesthetic taste. The innovative design strategy was constructed, which was of flexible and diverse forms, rich texture materials and unified form structure and it was demonstrated that intelligent advertising typography design must be an organic combination of technological beauty and font functions such as attracting attention, conveying emotion and realizing recognizability. The unique embodiment of technological beauty in the form, material and structure of intelligent advertising typography design promotes the development of intelligent advertising typography design, and provides new research ideas for typography design under the background of new technology.