Application Expression and Communication Mechanism Strategies of Visual Art in Exhibition Space under the Context of New Media

CAI Jianjun, LUO Chongxin

Packaging Engineering ›› 2024, Vol. 45 ›› Issue (24) : 468-481.

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PDF(13682 KB)
Packaging Engineering ›› 2024, Vol. 45 ›› Issue (24) : 468-481. DOI: 10.19554/j.cnki.1001-3563.2024.24.048

Application Expression and Communication Mechanism Strategies of Visual Art in Exhibition Space under the Context of New Media

  • CAI Jianjun, LUO Chongxin
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Abstract

Based on the context of new media, the work aims to reflect on the updating of the expression forms and communication paths of visual art in exhibition space and analyze the application and expression of visual art and exhibition space of the new media, in order to provide new ideas for the development of visual immersion experiences under the influence of new media technology. The visual and spatial shift in the context of new media was investigated and the correlation between visual art, exhibition space, and new media was explored. From the dimensions of art design and art communication, the characteristics of their respective expression and application in visual art and exhibition space under the intervention of new media were analyzed. Based on the three-level analysis of art communication, the design expression methods were derived and the representative cases were selected for analysis. Under the influence of new media technology, both visual art and exhibition space have undergone tremendous changes. As a unique venue for visual art, exhibition space has gradually become closely related to visual art under the development of new media technology. The multi-dimensional spatial sense brought by vision has become a form of visual art in the same time and space, and through common communication and collision, it has brought better immersive artistic experiences.

Key words

new media art; visual art; exhibition space; art communication; immersive experience

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CAI Jianjun, LUO Chongxin. Application Expression and Communication Mechanism Strategies of Visual Art in Exhibition Space under the Context of New Media[J]. Packaging Engineering. 2024, 45(24): 468-481 https://doi.org/10.19554/j.cnki.1001-3563.2024.24.048
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