Design of Rural Tourism Service System around City under Value Co-creation

ZHANG Lu, ZHANG Qing, SONG Mingliang

Packaging Engineering ›› 2025, Vol. 46 ›› Issue (2) : 91-107.

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PDF(9800 KB)
Packaging Engineering ›› 2025, Vol. 46 ›› Issue (2) : 91-107. DOI: 10.19554/j.cnki.1001-3563.2025.02.009

Design of Rural Tourism Service System around City under Value Co-creation

  • ZHANG Lu, ZHANG Qing, SONG Mingliang
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Abstract

The work aims to explore the design strategy and scheme of value co-creation intervention in the rural tourism service system around the city, so as to improve the quality of rural tourism services around the city and realize the value sharing of each participating subject. Firstly, this study analyzed the connotation of value co-creation through literature, combed through the process of value co-creation in rural tourism and derived the value co-creation system model of rural tourism around the city. Then, the field observation method was used to investigate the current situation of rural tourism development around the city. Through the questionnaire survey method, the basic information and behavioral characteristics of tourists as well as the use of the IPA method were analyzed and counted to derive service elements affecting the tourists' experience. Combined with the user interview method, the tourism demands of other stakeholders were explored, and the design opportunity points and design principles were derived. Finally, design solutions were constructed through stakeholder maps, service blueprints, and service system diagrams. Based on the research content, this study combed the design opportunity points, put forward four design principles of rural tourism service system around the city:sharing of livable and swimmable space, co-creation of leisure experience activities, comprehensive co-construction of rural development, and synergistic symbiosis of diversified subjects, and output service platform, experience activity flow and other design programs. Value co-creation intervention in the rural tourism service system around the city can enhance the tourists' tourism experience while creating corresponding value for other stakeholders, constructing a host-guest sharing space that maximizes the interests of multiple parties, and providing new ideas and methods for the innovative design of the rural tourism service system around the city.

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value co-creation; rural tourism around the city; service systems; user experience

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ZHANG Lu, ZHANG Qing, SONG Mingliang. Design of Rural Tourism Service System around City under Value Co-creation[J]. Packaging Engineering. 2025, 46(2): 91-107 https://doi.org/10.19554/j.cnki.1001-3563.2025.02.009
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