In order to ensure the effective dissemination of industrial culture, the work aims to propose a method based on the combination of narrative theory and fuzzy analytic hierarchy process that can be intervened in the design of industrial cultural and creative products, and verify the method by design practice. Firstly, the structural level of industrial culture and cultural and creative products was sorted out, and the feasibility of narrative theory intervening in the design of industrial cultural and creative products was analyzed. Secondly, taking WISCO Cultural Tourism Zone as an example, combined with the KJ method and questionnaire survey method, the evaluation table of WISCO cultural and creative design was constructed from three levels of constructing the narrative theme, establishing the narrative plot and selecting the narrative expression, and the weight and ranking of each narrative index were calculated and ranked by fuzzy analytic hierarchy process, and the cultural narrative theme of WISCO was optimized, and then the practice of WISCO industrial cultural and creative design was carried out. Finally, the design scheme was evaluated by fuzzy comprehensive evaluation method based on the evaluation factors. Through narrative theory and FAHP, the core needs of users were clarified, and the design of industrial cultural and creative products of book stand based on WISCO culture was designed. The comprehensive use of narrative theory and FAHP can improve the emotion and scientificity of the product decision-making process, and improve the hierarchy and logic of design.