The work aims to carry out cultural and creative design with Xuande blue and white mixed flower bowl as the object. The Analytic Hierarchy Process (AHP) was used to deduce the detailed user's target needs, and make up the blank of unclear design indicators in the early stage ofKansei Engineering (KE) research. Based on the user's target needs, the user's perceptual image was obtained through the investigation and analysis of the user's perceptual image tendency and needs, and the mapping relationship between the perceptual image and the structural form design elements was established to obtain the design suggestions of the structural form elements, and then the relevant design practice was carried out. Through a wide range of hierarchical research and analysis, the perceptual images related to "elegant" and "modern" structures were derived, and the representative structural form element database and the digital database of blue and white patternswere obtained. The AHP-KE integrated model established in this work can effectively solve the problem of unclear design indicators encountered in cultural and creative design and provide key design data, thus providing a certain theoretical reference for relevant cultural and creative design practice.