As one of the four major Chinese New Year pictures, the relevant design of Mianzhu New Year pictures needs to break through the traditional form of expression, use digital means to enhance the user's deep understanding of the content of New Year pictures, and bring a richer visual experience. Firstly, the interactive narrative elements in digital design were analyzed through case studies and other methods, and the digital New Year picture design framework based on interactive narrative was constructed. Then, the mouse marriage themed New Year pictures widely spread in China were selected for comparative analysis. The Mianzhu New Year picture "The Mouse Marrying off His Daughter" was taken as an example to carry out the design practice of digital New Year picture APPs. Then the results were designed and evaluated by an eye tracker experiment combined with satisfaction questionnaire and SUS system usability scale. The design framework of digital New Year pictures was constructed, and the design practice of digital New Year pictures was evaluated and verified. Using interactive narrative theory to design and practice Mianzhu digital New Year pictures aims to help Mianzhu New Year Pictures get more extensive and profound dissemination.