The work aims to analyze the form characteristics and development trend of cultural and creative products, and find out the effective integration and penetration path of folk art in cultural and creative design.Through cultural and creative case analysis and comparative research, the history, style and subject matter of folk art were sorted out and analyzed. Through field investigation, combined with contemporary design concepts and technical means, its unique artistic characteristics and cultural connotation were revealed, so as to realize the inheritance and innovative development of traditional culture.In cultural and creative design, the use of folk art elements can enrich the expression form of cultural and creative design and inject new energy and it can enable folk art to develop and integrate in the form of cultural and creative design.