The work aims to study the theoretical path and practical possibility of translating intangible cultural heritage of folk literature in Huanglongfu by means of modern visual design, so as to explore the ways to promote the survival of intangible cultural heritage of folk literature in Huanglongfu in modern society. From the perspective of cultural inheritance and development, the relationship between intangible cultural heritage of folk literature in Huanglongfu and visual design was analyzed. Combined with the practice of visual design translation of intangible cultural heritage of folk literature "Wuzhu and Yingge", the path of translating intangible cultural heritage of folk literature in Huanglongfu with modern visual design as an artistic creation method was discussed with the attempt to explore a feasible way of modern visual expression between cultural inheritance and development. The protection, inheritance, dissemination and diffusion of intangible cultural heritage of folk literature in Huanglongfu cannot be separated from visual design media. Modern visual design means can be used to reconstruct cultural elements of intangible cultural heritage of folk literature in Huanglongfu, so as to realize visual design translation and make them present and flow in modern visual forms. Specifically, it can be branded by building the visual image of the brand. By creating regional product packaging and developing media interaction interface, it will be industrialized. This is an attempt to enhance people's goodwill and sense of identity to the intangible cultural heritage of folk literature in Huanglongfu, enhance cultural consciousness, and realize the protection, inheritance and innovative development of the intangible cultural heritage of folk literature in Huanglongfu.