Under the guidance of high-quality development strategies, the tourism industry no longer relies solely on traditional models to seek benefits, but regards cultural connotation as the core element to promote its high-quality development. Creating a cultural IP strategy through the organic combination of emotional resonance and cultural identity can enhance the attractiveness and influence of urban tourism and inject new impetus into the city's continued prosperity. The current situation of the Yellow River cultural resources in Henan Province was analyzed, and the viewpoint of creating a dominant cultural IP image to help the high-quality development of tourism in Henan Province was put forward. It is required to integrate modern aesthetics and lifestyle, use visual communication design, and carry the essence of regional culture to create a dominant Yellow River cultural IP. In conclusion, with the innovative model of "cultural IP + tourism", the work aims to build a novel tourism industry chain, optimize the ecology of the Yellow River cultural industry in Henan Province, and promote a deeper integration and common prosperity of the Yellow River culture and Henan culture.