The work aims to explore the symbolic dissemination characteristics and value of the official sports icon "Eighteen Ink Treasures" at the 31st Summer Universiade in Chengdu, as well as its global impact in television media. From the perspective of symbolic communication, its unique text structure and dissemination value through television as a medium were studied. As a result, this series of icons took the panda pattern as the core text, which was a classic interpretation of multiple identities including international top tier, national symbols, and local image of Chengdu. Ecological text, ink painting text, and martial arts text were used as abbreviated sub-texts, together with the core text, constructing the "full text" image of the sports icon. The sports icon "Eighteen Ink Treasures"is a successful symbol communication practice. As an important visual symbol, it is used frequently at the opening and closing ceremonies of the Universiade and at the competition scene. Through the digital media with television as the main body, it is spread globally, effectively linkingbroader and diverse audience, becoming an important cultural heritage to promote Chinese path to modernization and build a harmonious development of world civilization, and continues to play an important role.