The work aims to better study the creative transformation and innovative development of Chinese red culture, grasp the current progress of red culture innovation research, and explore the development trends and design directions of red culture innovation. By using bibliometric methods, with the help of CiteSpace5.8.R1 and VOSviewer software, a comprehensive analysis of 626 documents from CNKI in the past ten years was conducted. Through the construction of co-occurrence network knowledge graphs, the literature output time, research force distribution, highly cited literature, and high-frequency