The work aims to develop a scientific and reasonable cultural representation evaluation methodology with cultural representation of cultural and creative products as the research object, with design elements that can represent culture as evaluation indexes, in combination with relevant methods and tools, so as to estimate the cultural attributes of cultural and creative products and provide guidance on product design practice. The variable relationship between cultural representation and evaluation indicators of cultural and creative products was explored. Literature analysis, questionnaire survey, and focus group discussion methods were applied to sort out, analyze, and extract relevant evaluation indicators. Combined with the cultural hierarchy theory and the emotional design stratification principle, a three-level 12 indicator cultural representation evaluation index system was established. And the weights of each index were established according to the analytic hierarchy process. And according to the evaluation process, a cultural representation evaluation method for cultural and creative products was proposed. In conclusion, this evaluation method can evaluate the degree of cultural representation of various design elements in cultural and creative products, providing reliable basis for scientific evaluation and design improvement of cultural and creative products, assisting to promote the cultural connotation of cultural and creative products, and upgrading cultural inheritance, innovation, and value transformation.