The core essence for protection of intangible cultural heritage is protection and inheritance. The ways to carry out the protection and inheritance of intangible cultural heritage are of utmost importance. The work aims to enrich the new path of intangible cultural heritage protection by digital communication. Using the theory of interactive ritual chain, combined with field investigations, in-depth interviews, questionnaire surveys, gene extraction methods, etc., the value attributes of Tiao Wuchang culture were summarized, the prominent characteristics of Tiao Wuchang in dance design, folk colors, etc. were extracted, the cultural identity and connection rules of intangible cultural heritage cultural space were summarized, and new paths for innovative development of Tiao Wuchang were proposed. It is required to integrate dynamic variable graphics with the interactive ritual chain theory for innovation, consolidate common emotions, enrich visual experiences, tell cultural stories well, construct a healthy development system for intangible cultural heritage, and adapt to the requirements of the times and the changes in the context of the new generation of consumption.