The work aims to construct a structuring model of cultural resource elements in Wuyi County, the hometown of fluorite and a famous cultural city in Zhejiang Province, analyze the cultural cognition and emotional needs of users, and establish a framework for designing cultural and creative fluorite products to guide and inspire design of creative and cultural fluorite products. Firstly, based on the cultural hierarchy theory, qualitative data was collected through in-depth interviews with local residents to construct a model of Wuyi's cultural resources. Secondly, the Analytic Hierarchy Process (AHP) was used to identify key elements affecting the design of cultural and creative fluorite products. Finally, based on the theory of Kansei engineering, perceptual evaluation vocabulary was extracted through experiments, the emotional needs of users and corresponding product experience attributes were analyzed, and the design implementation method was constructed. As research findings, a design framework, including design guides based on four progressive hierarchies and a range of product concepts developed on this basis, was constructed. In terms of theory, under the topic of design discipline, it expands the application depth of the integration of the AHP and Kansei engineering experiment method, and enriches its problem-solving paradigm; In terms of application, it improves vague cultural genes and solves the lack of emotional needs of users in creative and cultural products in Wuyi; In terms of society, it empowers the social perception and sustainable inheritance of culture through the physical contact of cultural and creative fluorite products, and provides reference for the revitalization driven by cultural and creative industries in similar towns in the Yangtze River Delta.