The work aims to observe and analyze the behavior of museum users and managers through interviews to design intelligent display cabinets that meet the needs of users and managers, in order to improve user experience and management efficiency. Preliminary needs and expectations of users and managers were collected. SERVQUAL service quality assessment framework was adopted to clarify the demand characteristics of users and managers. Based on the QFD theory, a HOQ (House of Quality) model was constructed to transform the needs of users and managers into specific quality characteristics, and quantify the relative importance of each characteristic to guide the design of intelligent display cabinets in museums. The design elements that met the behavioral needs of users and managers were obtained, and a design plan was prepared for intelligent display cabinets. By integrating SERVQUAL and QFD models, user needs can be accurately captured and transformed into clear quality characteristics and their importance rankings, providing practical guidance for the development of intelligent products in museums.