In the context of cultural and tourism integration, understanding customers' perceived value of red cultural and creative products is crucial for their design. The work aims to construct a customer perceived value model for red tourism cultural and creative products based on the theory of customer perceived value and the characteristics of red cultural and creative products, conduct a questionnaire survey to obtain the perceived value factors influencing customers' purchase of red tourism cultural and creative products, and propose design strategies. The validity of the model was verified by Structural Equation Modeling (SEM), and exploratory factor analysis and correlation analysis were employed to determine the influence of perceived value on customers. The results showed that the model had a good fit and that there were significant relationships between the influencing factors, providing a scientific basis for the proposed design strategies. The introduction of the customer perceived value model for red tourism cultural and creative products offers practitioners a tool to gather customer perceived value data. The analysis of influencing factors and the proposed design strategies offers new perspectives and theoretical supports for research and practice in the design of red cultural and creative products.