The work aims to explore the user needs of the intangible cultural heritage drama APP, scientifically analyze the weight of user needs, and optimize the user experience of the intangible cultural heritage drama APP. Firstly, based on the user experience map formed by user interviews, a need analysis was conducted by transforming the behaviors and pain points of elderly users into need points under the theory of embodied cognition. Secondly, the Analytic Hierarchy Process (AHP) was used to establish a hierarchical model and calculate the weight of elderly user needs. Next, an orthogonal table was used to determine the combination method of the APP, establish high-fidelity samples, invite users to test the samples, collect experimental data, and establish a relationship model between the needs of elderly users and interface design patterns based on conjoint analysis. Finally, the results were used to determine the best combination of solutions - "Gui Yun Drama" APP, and users were invited to experience the design offline and conduct questionnaire interviews to verify the feasibility of the program. As a result, an intangible cultural heritage drama APP that meets the needs of elderly users was designed.In conclusion, the interface design pattern of the intangible cultural heritage drama APP for elderly users based on the theory of embodied cognition can effectively capture the preferences of elderly users for the intangible cultural heritage drama APP, optimize the user experience, and provide some reference value for other intangible cultural heritage drama APPs.