Northern Inner Mongolia culture is a spiritual home shared by the people of Inner Mongolia. Extraction and feature screening of typical patterns from the northern Inner Mongolia region can present the rich historical and cultural background of northern Inner Mongolia culture in a more modern form, which is an important way to promote the development of northern Inner Mongolia culture. On the basis of eye tracking experiments, and ensuring the objectivity and accuracy of empirical experimental data, the patterns in northern Inner Mongolia were collected, condensed, and processed into effective visual experimental stimulus groups. Based on the analysis results of total fixation duration, eye movement hotspot map, and Gridded Aoi map data obtained from formal exposure experiments, the most typical pattern feature in northern Inner Mongolia, the Hamur pattern, was finally extracted, and innovative design applications were carried out according to its shape rules. As a result, with patterns from northern Inner Mongolia as a bridge, a feature extraction model for typical patterns was constructed by combining the objective experimental method of eye tracking signal measurement with the subjective experimental method of aesthetic questionnaire survey. In conclusion, it promotes the integration of traditional culture and modern design concepts to better meet the aesthetic needs and cultural consumption trends of contemporary society.